Amii
E: amckeever@farmersjournal.ie
T: 01 419 9500
Amii McKeever is the editor of Irish Country Living in the Irish Farmers Journal. She graduated from UCD with a BAgrSc in 2003, a Master's in Animal Science in 2005 and a Diploma in Strategic Growth from Smurfit Business School in 2013. She is a former president of the Agricultural Science Association, which is the representative body for agricultural science graduates in Ireland. She completed a Nuffield Scholarship in 2011 which explored the impact of vertical integration in the supply chain on the family farm. She is a board member of both Nuffield Ireland, on which she heads up the communications and events portfolio, and Agri Aware, the agri-food educational body, where she holds the position of treasurer. She is also a member of Ceres, the Women in Agri-Business Leadership Network.
Amii McKeever on 19 May 2022
Is the grand tour trip now a thing of the past?
The origins of modern day tourism are centuries old. People have travelled to learn, to relax and to escape but will the affordable travel we have become accustomed to last?
Amii McKeever on 17 May 2022
Holiday at Home: one Coole castle in Fermanagh
The McKeevers took a trip to Fermanagh for their Holiday at Home this year. The verdict of the little people? Thumbs up; but let’s get more water activities in the next time.
Amii McKeever on 19 May 2022
’If the walls could talk’ - tales from Blessingbourne Estate in Fermanagh
To set yourself up for the history and heritage of Co Fermanagh, where better to start than with a family soaked in history themselves, the Lowrys of Blessingbourne Estate.
Amii McKeever on 10 May 2022
The great resignation? No! it’s actually the great re-evaluation
Major life decisions are often made as a result of following the lead of peers and parents. A farming career is pretty much dependent on this but will young people re-evaluate?
Amii McKeever on 03 May 2022
Holidaying at home in 2022? Get off the well-trodden path for a bit if you can
Social enterprises - businesses with more than money on their minds - are affecting society for the better. Keep an eye out for them as you holiday at home this year, writes Amii McKeever,
Amii McKeever on 03 May 2022
Succession: ‘This is not the time to be talking about the farm after I die!’
Many families will try to avoid argument and conflict but there is a cost involved in this type of conformity particularly when it comes to farm succession, writes Paul Keogh.
Amii McKeever on 27 Apr 2022
“In Russia not having food is not a distant memory”
What happened in 2012? The Irish farmers Journal founded a new magazine – Irish Country Magazine. And while that was happening Amii McKeever was in Russia. Different worlds, same year.
Amii McKeever on 19 Apr 2022
Eat, sleep, work, repeat! Vicious cycle leaves no time for a healthy lifestyle
“If only I had the time, money and motivation, I would be able to change my bad habits.” Don’t change everything, change just one thing at a time is the advice from the experts. Writes Amii McKeever
Amii McKeever on 21 Apr 2022
Strength and conditioning is as important for those 50+ as for athletes
No matter how small the progress, success breeds motivation. Exercise coach Paddy Coady shares why a holistic approach to health and exercise is important for body longevity.
Amii McKeever on 19 Apr 2022
Business diversification: bee supplement for fungus to an athlete’s foot spray
The seeds of entrepreneurialism are often sown with a simple realisation - I need a product, I can’t get. This was the foundation of Nuasan Skincare. Amii McKeever spoke to founder Dara Scott.
Amii McKeever on 14 Apr 2022
What food is more sustainable? "That would be an ecumenical matter!"
Is it now fallacy to ascribe to the belief that when it comes to our views and opinions on food, the environment and other people’s lives, we are all entitled to our own opinion?
Amii McKeever on 31 Mar 2022
Going native in our hedgerows: flowers and their symbolism
Is your native hedgerow more of a 'decorative naturalistic hedgerow?' And in terms of biodiversity, what difference does it make? Amii McKeever asks the experts.