The Kverneland group is now owned by Kubota, with Dai Watanabe appointed as CEO in December 2014. Dai was previously the president of Kubota Europe. Commenting on his new role, Mr Watanabe said: “My blood was Kubota orange, but it is now Kverneland red.” The takeover has allowed the Kverneland brand access to the American hay and forage market through the existing Kubota distribution channels.