The Case IH product range is to be sold and serviced in a new territory in the midlands, thanks to the appointment of D & E McHugh in Co Longford.

Based just outside Longford town, D & E McHugh is a family-run business with over 48 years’ experience in agricultural machinery. Brothers Derek and Elliott McHugh, who founded the business, still actively work in the company that is now managed by Derek’s son, Trevor. Their input ensures that a real focus on traditional customer service is maintained.

“D & E McHugh is a natural fit for us,” says Seán Byrne, Case IH’s sales area manager for Ireland.

“While the centre of their territory is ideal for our award-winning mid-range Maxxum range, there are many farms that would suit our larger Puma tractors or smaller Farmalls.”

Trevor McHugh says: “The decision to team up with Case IH was an easy one for us as the brand offers a premium-quality product range with a true customer focus – the same values that our business was built on. We are excited to be able to offer the Case IH range to new and existing customers in Longford, Leitrim, Cavan, Roscommon and Westmeath. Our experienced team is trained and ready to support existing Case IH customers in our area, as well as introduce new customers to the world of Case IH.”