Love lamb week runs from 1 to 7 September next week. It will see farmers, butchers and retailers promote quality British lamb produced in the UK.

“Selling lamb directly to the consumer means I experience enthusiasm for delicious British lamb every time I interact with the public, which is encouraging,” said Richard Taylor, sheep farmer and NSA Next Generation Ambassador.

The National Sheep Association is encouraging farmers to get involved; be that hosting or supporting local or on-farm events.