The Irish suckler cow is constantly rolling with the punches – branded as being too expensive, bad for the environment and inefficient. However, the huge contrasts within the suckler herd here mean it is not accurate to use such a sweeping statement to label Ireland’s 1m cows. When the goal is improvement, variation within a population is a good thing – it shows potential. Last year the Irish Farmers Journal visited Neil Rowe, former nominee for British Beef Farmer of the Year. Neil had grown a herd of 150 beef cows that had a tiny labour requirement and excellent feed efficiency, without sacrificing output. He had an interesting motto: “Suckler cows are not inefficient, bad decision-making leads to inefficiency.”