A court case that caught my eye of late was one pertaining to the Swedish oat drink, Oatly. The use of the word “milk” in describing these drinks was once again being called into question. The Court of Appeal in London ruled that Oatly cannot use its “Post Milk Generation” trademark. The ruling said it offends British trademark regulations, as well as EU regulations.
A court case that caught my eye of late was one pertaining to the Swedish oat drink, Oatly. The use of the word “milk” in describing these drinks was once again being called into question.
The Court of Appeal in London ruled that Oatly cannot use its “Post Milk Generation” trademark. The ruling said it offends British trademark regulations, as well as EU regulations.
It said milk can only be used to describe products exclusively derived from milk.
While this ruling can be appealed to the Supreme Court, it does have implications for similar companies using such descriptions.
Whatever way you look at it, whether it be oats or almonds, I’m still yet to see one of them with a cluster on at a morning milking.
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