New York’s based siggi’s launched its new whole milk yogurts, which are available in Strawberry, Vanilla, Plain and Mixed berries variations across the USA on 1 July.

The yogurt is made using whole milk with a touch of cream, as opposed to skim milk used traditionally by siggi’s.

The combination gives the whole milk yogurt a richer taste than its 0% and 2% fat offerings.

Siggi Hilmarsson, a native Icelandic, who was a Deloitte consultant, started the siggi’s brand from the kitchen in 2004 using a recipe for skyr, as the yogurt is called in Icelandic that his mother found in the local Reykavik library.

But his father also played a part in Siggi’s inspiration. He said: "My dad eats his skyr the old-school way by pouring fresh cream over it, and that inspired me to create siggi’s whole milk yogurt, it honours his tradition."

He also said: “I am excited to share that experience with siggi’s fans everywhere, especially now as people are starting to embrace the satiating quality of fat.”

Each 125g pot of siggi’s whole milk yogurt contains 5g of fat, compared with none in 150g pots of 0% siggi’s and 3g in 150g pots of 2% siggi’s.