Protecting our brand image
Justin McCarthy
We can point to numerous examples of where brands have been damaged, in some cases fatally, where the brand image sold to the consumer did not match the reality of the production system.
16 May 2022 News
Calf slaughtering up 16% in 2022
Adam Woods takes a look at data that was presented at last Friday’s Department of Agriculture Dairy Calf working group.
13 April 2022 Management
Beef Management: have you done a budget for summer grazing purchases?
A look at some of the costs associated with summer grazing, what to do if grass is tight, and preventing tetany in suckler cows.
Science supports call for early slaughter premium
Adam Woods has news of a new carbon report being rolled out by ABP to its beef finisher suppliers.
6 April 2022 News
Russians take milk and food from captured farms in Ukraine
A Ukrainian farmer describes how the Russian army captured his farm on Monday, took milk and food and now supervise the remaining employees as they care for the milking herd.
15 March 2022 News
Five tips to ad-lib finishing spring-born bulls
Spring-born bulls that will be slaughtered by 16 months of age should be moving on to ad-lib concentrates. Here are five tips to managing bulls through the final finishing phase.
12 March 2022 Management
Factories that paid the best and worst prices
There is a €200/head price difference between the top- and bottom-paying factory in a single grade, writes Phelim O’Neill.
26 January 2022 News
Newford update: 2021 bullock sales up €222/hd, heifers up €208/hd
The final 22 bullocks and three heifers from the 2020-born progeny were drafted on 17 December, with heifers achieving the highest average carcase weight since the project began.
9 January 2022 Newford Farm
Quiz: Thrive slaughter performance quiz
The third Thrive slaughter performance quiz focuses on a batch of heifers drafted off grass in mid-September this year.
1 January 2022 News
Thrive: five aspects of your dairy-beef system to review
It is a good time to reflect on what went well in 2021 and what could be improved for the season ahead. Here are some of the main topics that dairy beef farmers should focus on.
27 December 2021 Management
Newford Farm update: another 22 cattle drafted for slaughter
A batch of 15 heifers recorded an average carcase weight of 326kg while the seven bullocks returned an average carcase weight of 367kg.
28 November 2021 Tullamore Farm
Thrive weekly roundup: final grass cattle slaughtered and hitting winter targets
This week’s dairy-beef programme roundup looks at the kill sheet from the last cattle to be slaughtered off grass on the demo farm this year and outlines growth targets for the first winter period.
13 November 2021 Grass & feeding