Many will argue that the breeding season is the most critical time of the year. Success or failure here will have serious implications on milk production for years to come. Traditionally, successful breeding seasons were characterised as those that resulted in less than 10% of the herd empty at the end of the season. Increasingly, farmers and advisers are looking beyond this empty rate figure and are looking more and more at the six-week in-calf rate as a true measure of breeding success.