The reader loyalty code gives you full access to the site from when you enter it until the following Wednesday at 9pm. Find your unique code on the back page of Irish Country Living every week.
CODE ACCEPTED
You have full access to farmersjournal.ie on this browser until 9pm next Wednesday. Thank you for buying the paper and using the code.
CODE NOT VALID
Please try again or contact us.
For assistance, call 01 4199525
or email subs@farmersjournal.ie
If would like to speak to a member of our team, please call us on 01-4199525
Reset password
Please enter your email address and we will send you a link to reset your password
If would like to speak to a member of our team, please call us on 01-4199525
Link sent to your email address
We have sent an email to your address.
Please click on the link in this email to reset
your password. If you can't find it in your inbox,
please check your spam folder. If you can't
find the email, please call us on 01-4199525.
Email address not recognised
There is no subscription associated with this email
address. To read our subscriber-only content.
please subscribe or use the reader loyalty code.
If would like to speak to a member of our team, please call us on 01-4199525
You have no more free articles this month
We hope you've enjoyed your 6 free articles. To continue reading, sign in to your account, use the code or subscribe to get unlimited access for 30 days.
This content is available to digital subscribers and loyalty code users only. Sign in to your account, use the code or subscribe for just €1 to get unlimited access for 30 days.
This content is available to digital subscribers and loyalty code users only. Sign in to your account, use the code or subscribe for just €1 to get unlimited access for 30 days.
The McKenna family farming in Co Monaghan features in the new Kerrygold marketing campaign.
Ornua is launching a new global digital marketing campaign to promote the Kerrygold brand based on videos filmed on three Irish farms.
2018 Quality Milk Awards winner Darran McKenna from Co Monaghan; Marguerite and Michael Crowley from west Cork, also a Quality Milk Awards finalist farm; and Brian Cleary from Co Waterford feature along with their families and herds in the series of adverts.
The videos show lights being switched on early in the darkness as dairy farmers go about their work "364.5 days a year", as Brian Cleary puts it.
The campaign emphasises the family tradition on Irish farms, with three generations appearing – including a photograph of Michael Crowley's late father in the parlour.
Michael said that his children were very much part of the farm. "When I ask who wants to be the farmer in the future, I have three hands going up," he said.
The campaign will run in Ireland and in Kerrygold's largest export destinations in Germany, the US and the UK, but also in developing markets for the brand such as Poland, Greece and France, Ornua Foods managing director Róisín Hennerty told the Irish Farmers Journal. The target audience is 36m people.
The videos will appear on social media channels such as YouTube, Instagram and Facebook, but not on TV.
"We're meeting the consumers where they live and play: they are on social media when they are looking for a recipe or on their lunch break," said Hennerty.
Running the campaign on social media will also be more economical – though its budget is confidential.
Ornua is launching a new global digital marketing campaign to promote the Kerrygold brand based on videos filmed on three Irish farms.
2018 Quality Milk Awards winner Darran McKenna from Co Monaghan; Marguerite and Michael Crowley from west Cork, also a Quality Milk Awards finalist farm; and Brian Cleary from Co Waterford feature along with their families and herds in the series of adverts.
The videos show lights being switched on early in the darkness as dairy farmers go about their work "364.5 days a year", as Brian Cleary puts it.
The campaign emphasises the family tradition on Irish farms, with three generations appearing – including a photograph of Michael Crowley's late father in the parlour.
Michael said that his children were very much part of the farm. "When I ask who wants to be the farmer in the future, I have three hands going up," he said.
The campaign will run in Ireland and in Kerrygold's largest export destinations in Germany, the US and the UK, but also in developing markets for the brand such as Poland, Greece and France, Ornua Foods managing director Róisín Hennerty told the Irish Farmers Journal. The target audience is 36m people.
The videos will appear on social media channels such as YouTube, Instagram and Facebook, but not on TV.
"We're meeting the consumers where they live and play: they are on social media when they are looking for a recipe or on their lunch break," said Hennerty.
Running the campaign on social media will also be more economical – though its budget is confidential.
Kerrygold was one of the few butters in our tests that spread well when cold, without crumbling or lumping too stubbornly on the bread, the New York Times has said.
Carrefour CEO Alexandre Bompard has said that the supermarket made the decision in response to farmer concerns about the impact the deal could have on their businesses.
Surge in Brazilian cattle price over recent weeks will make exporters stronger sellers on global markets.
Save to a collection
Recent collections
This article has already been saved
This article has been saved
Create a collection
Subscriber only
This content is available to digital subscribers only. Sign in to your account or subscribe for just €1 to get unlimited access for 30 days.SIGN INSUBSCRIBE FOR €1
SHARING OPTIONS: