Pedigree breeding policy dictates the genetic composition of the national beef herd. With 80% of suckler herd calvings sired by stock bulls, pedigree breeders are the primary source of new genetics for the commercial sector. As such, the current breeding policy in pedigree herds drives the course of the beef industry and cattle type produced for 10 years into the future. It is extremely important for the purebred breeder to be able to gauge the demands and realities of the commercial industry. From the time a purebred producer makes a breeding decision, it will be three to four years until the commercial offspring of that decision are processed into beef. The purebred operator must also have vision and the judgment to anticipate the genetic demands of the beef industry in the future. In this article we get the opinions of key players right across the pedigree breeding sector, on important issues. We pose the three questions central to the development of a sustainable pedigree industry in the future. Philip Crowe, Powerful Genetics: Powerful genetics was set up by Philip Crowe 10 years ago. It aims to select the very best bulls and make them available to the Irish pedigree breeder and top-end commercial farmer. It initially specialised in UK-based Limousin sires, but recently added Charolais, Simmental, Salers and Blonde sires to its sire portfolio. The company focuses on 100% beef sires, 90% of which are sourced in the UK. John Lynch, Dovea Genetics: John Lynch is beef programme manager at Dovea Genetics. The company specialises in the provision of semen sales and training services. The beef programme offers sires covering everything from the dairy market, replacement market, weanling export and finishing markets. Bull stud contains all breeds with 70 bulls between beef and dairy.