Much is being made of the shortage of labour to work in the Irish dairy industry. The headline figures of potentially 6,000 new jobs on dairy farms by 2025, while hugely positive, is a challenge to the sector. Attracting people to work on dairy farms has always been a challenge, but with the economy at nearly full employment and lots of opportunities in other sectors, enticing people to work on dairy farms is becoming more challenging. But can technology provide a solution?