David Brady from Tierlahood, Stradone, Co Cavan, recently joined the Dairylink project and will be featuring in this column in coming months. Achieving development on the farm is a key target for David, who wants to not only survive current financial pressure in the dairy industry, but actually deliver a return on money and time invested in the business. David also runs a significant free range hen business which offers a steady cashflow with minimal labour input as the enterprise is very well established and the production system has been streamlined to achieve this. While the two areas of his business are very different, David would like to apply some of the successful management principles used in his hen business to help improve the dairy cow operation.