Despite the well publicised challenges facing companies exporting into our main international food market, ie Britain, opportunities continue to open up within niche markets. But the reality behind all such overnight success stories is that these have been 20 years in the making.
Despite the well publicised challenges facing companies exporting into our main international food market, ie Britain, opportunities continue to open up within niche markets.
But the reality behind all such overnight success stories is that these have been 20 years in the making.
One such example is Italian based food group Dr Schar that has recently set out plans to increase its business five-fold across Britain.
The firm is set to launch a number of new and first-to-the-market gluten-free products during 2014 as the demand for gluten-free products has continued to grow in recent years and is predicted to grow even further in the years ahead.
Market segment
This market segment is not without competition, as, in recent times, bakery group Warburtons has entered the gluten-free category, as has US firm Boulder Brands among other similar groups.
CEO of Dr Schar, Bob Trice, said: “2013 has been a positive year for our business. We know our customers look for high quality and great tasting products. But one of the challenges facing this sector is guaranteeing the bread stays fresh up until the expiration date.”
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