The overall readership of the Irish Farmers Journal has increased from 259,000 readers per week (2013) to 279,000 readers per week (2014) and this follows successive JNRS readership increases over the past number of years. Commenting on the results, Justin McCarthy, Editor of the Irish Farmers Journal said:

““We are delighted that our readership continues to remain very strong whilst at the same time we’re seeing rapid growth in our digital platforms. The latest JNRS figures showing our readership at 279,000 readers per week is another endorsement of our strategy to focus on generating unique technical content that is of real value to our readers. We will continue to invest in print and digital products and our editorial teams to ensure that we deliver on our core mission which is to enhance the competitiveness of Irish farming and the well being of those engaged in the sector”.

Irish Country Living readership up 10%

Meanwhile the readership of the Irish Country Living section of the paper has also enjoyed significant growth by adding 16,000 readers in the past 12 months. Readership of Irish Country Living has increased from 161,000 readers per week (2013) to 177,000 readers per week in 2014. Commenting on the results Mairead Lavery, Editor of Irish Country Living said:

“We are over the moon with the good news that our readership continues to rise with a 10% increase in this year’s figures. It’s also really encouraging that our readership is almost equally split between male and female readers: 85,000 female, 92,000 male. On behalf of all the team in Irish Country Living, we would like to thank all of our regular readers and extend a warm welcome to the many new readers that have joined us.”

The Joint National Readership Survey (JNRS) is the most respected benchmark in determining the total number of people who read a newspaper in a household as opposed to circulation figures, which record the number of newspapers actually purchased.

Circulation

In circulation sales terms, the Irish Farmers Journal newspaper was purchased by 68,868 people in the second half of 2014 according to the latest Audit Bureau of Circulation (ABC) figures released yesterday, down 2.3% year on year. However, this circulation figure does not include digital subscriptions to farmersjournal.ie and as reader behaviour evolves, our digital offering continues to see tremendous growth both on desktop and online.