New Holland have announced the appointment of Keith O’Brien, trading as O’Brien Tractors, as its dealer for Mayo and north Galway. The well-known manufacturer said this appointment strengthens the brand’s presence in those areas, and ensures local access to a comprehensive product portfolio, genuine parts and after-sales support. David Rapkins, CNH business director UK and ROI: “Keith and his team in Bohola bring with them extensive experience in the agricultural machinery business, having worked in support of Adrian O’Brien, also a New Holland dealer, in the local area over the years. Their appointment enhances our dealer network in the northwest, and ensures customers in the area receive the high standards of support that they expect from New Holland.”

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