Despite objections from 11 EU member states, including France and Ireland, the European Commission is trying to finalise a Mercosur trade deal by the end of 2017 and recently put a new offer of an additional 70,000t of beef on the table. South American countries already have access to Europe for up to 246,000t of beef imports, mainly high-value steak cuts. The EU is handing over the best steak meat market in the world to the Brazilians and Argentinians. It makes no sense. The Commission is failing to treat beef as a sensitive sector – as Canada did to protect chicken in the Ceta deal and Japan did when it insisted on a 15-year phase-in and 9% tariffs on EU beef imports.