MAX burgers is the greenest burger brand in Sweden by far according to industry benchmarks.
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Family-owned Swedish restaurant chain MAX Burgers has developed the first burger that goes beyond the international standard for carbon neutrality. It launched the burger this month at the Sustainable Brands conference in Vancouver and, according to its calculations, will achieve negative emissions for every sandwich sold from 14 June.
The process to create the greenhouse gas-busting burger started by measuring the product's emissions. The manufacturer says it traces the burger from farm to fork, calculating the emissions and waste generated along the way.
Planting trees
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At least 110% of these emissions are captured by planting more trees, which mitigates the environmental impact of food production. Since 2008, the business has offset its emissions by planting 1.5m trees in Africa.
“Just going carbon-neutral is not enough anymore," said MAX Burgers chief executive Richard Bergfors "To meet the 2°C climate goal set out in the Paris Agreement, the world needs to work harder at cutting emissions and start the work of clearing greenhouse gases that have already been emitted into the atmosphere.”
The company started climate compensation 10 years ago and claims to be one of Sweden’s greenest brands.
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Family-owned Swedish restaurant chain MAX Burgers has developed the first burger that goes beyond the international standard for carbon neutrality. It launched the burger this month at the Sustainable Brands conference in Vancouver and, according to its calculations, will achieve negative emissions for every sandwich sold from 14 June.
The process to create the greenhouse gas-busting burger started by measuring the product's emissions. The manufacturer says it traces the burger from farm to fork, calculating the emissions and waste generated along the way.
Planting trees
At least 110% of these emissions are captured by planting more trees, which mitigates the environmental impact of food production. Since 2008, the business has offset its emissions by planting 1.5m trees in Africa.
“Just going carbon-neutral is not enough anymore," said MAX Burgers chief executive Richard Bergfors "To meet the 2°C climate goal set out in the Paris Agreement, the world needs to work harder at cutting emissions and start the work of clearing greenhouse gases that have already been emitted into the atmosphere.”
The company started climate compensation 10 years ago and claims to be one of Sweden’s greenest brands.
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