With flowers looking almost exactly like the common daisy of lawns, it is clear that the Mexican daisy is a relative. The flowers are the same size as the lawn daisy, less than 2cm across. They are composed of a ring of ray florets, specially formed to attract pollinating insects and have a yellow centre formed of a clump of tiny true flowers. These are the part of the flower that produces seeds. The flowers are produced in profusion over a period of many months. They open from pink buds, pure white and later they take on a pink hue, darkening as they age to a deep wine colour, giving a great background for the fresh white flowers that constantly open.