I was out doing my shopping in Iceland last week – Mrs The Dealer is a demon for the good deals.
I saw that Iceland’s milk was retailing at €2.60 for two two-litre cartons. This essentially means that a two-litre carton was costing the consumer €1.30. The floor for this type of milk is €1.49 per two-litre carton. I nearly spat out my flavoured milk drink. The milk is provided by Northern Ireland processor Strathroy.
The Cunningham brothers behind the Omagh-based processor are no shrinking violets when it comes to sending value milk to retailers ,especially over the peak summer months for milk production.
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I have since heard on the dairy grapevine (that’s a thing) that other retailers are considering following the lead of Iceland. This would see retailers reducing the price of a two-litre carton of milk to at or near the €1.30 mark.
I know the IFA has made manys a song and dance over retailers using liquid milk as a loss leader. The Dealer is all for competition in the market but not at the expense of the farmers and using an imported product to drive down the price of a quality product.
I’m not sure who makes money on a two-litre carton at that price but it sure isn’t the farmer. What the resilient liquid milk farmer doesn’t need is the retailer and the processor degrading their product.
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I was out doing my shopping in Iceland last week – Mrs The Dealer is a demon for the good deals.
I saw that Iceland’s milk was retailing at €2.60 for two two-litre cartons. This essentially means that a two-litre carton was costing the consumer €1.30. The floor for this type of milk is €1.49 per two-litre carton. I nearly spat out my flavoured milk drink. The milk is provided by Northern Ireland processor Strathroy.
The Cunningham brothers behind the Omagh-based processor are no shrinking violets when it comes to sending value milk to retailers ,especially over the peak summer months for milk production.
I have since heard on the dairy grapevine (that’s a thing) that other retailers are considering following the lead of Iceland. This would see retailers reducing the price of a two-litre carton of milk to at or near the €1.30 mark.
I know the IFA has made manys a song and dance over retailers using liquid milk as a loss leader. The Dealer is all for competition in the market but not at the expense of the farmers and using an imported product to drive down the price of a quality product.
I’m not sure who makes money on a two-litre carton at that price but it sure isn’t the farmer. What the resilient liquid milk farmer doesn’t need is the retailer and the processor degrading their product.
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