The New Zealand (NZ) government is considering placing a conditional ban on the live export of cattle. Its Minister for Agriculture Damien O’Connor stated that: “The continued export of cattle may be a risk to New Zealand’s brand."When animals leave New Zealand we set conditions that are considered world-class by veterinarians. But there have been incidents over the last few years that highlight the fact that once animals leave New Zealand we have very limited ability to ensure their well-being when they reach their destination."